Marketing advice without the jargon
Welcome to the jargon free marketing guide
Bookmark and Share
This website is a free guide to marketing without the jargon - just practical techniques to help plan and deliver your goals. Marketing should not be complicated - it is simply a structured approach to making a business profitable. Here you will find a wealth of marketing tips, tricks, ideas and proven techniques for successful entrepreneurs and small businesses. Best of all it's completely free!

Featured marketing articles

Introduction to marketing

Introduction to marketing

A jargon free introduction to marketing including definitions from the experts...

>> Read more

Word of mouth advertising

Word of mouth advertising buzz
How to generate word of mouth buzz for your brand
>> Read more

10 rules for promoting your website

Rules for promoting your website

Stick to these rules and you won't go far wrong.

>> Read more

The purchase funnel

The purchase funnel

The purchase funnel is a method of describing and tracking the customer journey...

>> Read more

10 essential marketing tips

Ten essential marketing tips

Ten 'quick wins' which can quickly make your business more effective at selling.

>> Read more

Experiential marketing

Experiential marketing

A bullet point introduction to experiential marketing and how it can work for you.

>> Read more

How to build a strong brand

How to build a strong brand

A brand exists in the mind of the consumer, but how can you influence these thoughts?

>> Read more

Advertising gallery - TV & Cinema

Best TV & cinema adverts

A selection of the best and worst TV & Cinema ads ever...

>> Read more

Help promote us

Help promote us

We're a new website, help spread the word using the button below

Bookmark and Share

How to write a marketing plan

How to write a marketing plan

A comprehensive guide to the marketing planning process...

>> Read more

Developing a promotional strategy

A guide to promoting your business

A guide to segmentation, targeting and positioning for promotion.

>> Read more

Push / pull promotional strategies

Push pull promotional strategies

A brief introduction to the two generic strategies for promotion.

>> Read more

The psychology of a purchase

Marketing psychology

Human psychology is a fascinating science, see how predictable our behaviour is...

>> Read more

The role of the marketing manager

Role of the marketing manager / director

For the small business, there are several different organisational approaches to marketing...

>> Read more

Cutting through promotional clutter

Cutting through advertising clutter

Consumers can't go anywhere without being bombarded with messages...

>> Read more

How to design a good advert

Designing a good advert

An overview of the process involved with creating an effective advert to promote your brand.
>> Read more

Innovative advertising gallery

Innovative advertising gallery

A selection of some of the most innovative approaches to promotion and advertising ...

>> Read more

Read our blog

More coming soon

Read our blog for marketing tips and snippets from the web
>>View blog

Useful marketing resources

Sponsored links

Your link here for a year - £10*

Your link here for a year - £10*

Your link here for a year - £10*

*Special introductory offer

More resources here