Marketing tips and techniques for businesses

This website is a free guide to marketing without the jargon - just practical techniques to help build a successful business.

Marketing should not be complicated - it is simply a structured approach to making a business profitable. On this website, you will find a wealth of marketing tips, tricks, ideas and proven techniques for successful entrepreneurs and small businesses.

Marketing articles

Introduction to marketing
A jargon free introduction to marketing including definitions from the experts...

How to write a marketing plan
A comprehensive guide to the marketing planning process...

Word of mouth advertising

How to generate word of mouth buzz for your brand using nothing more than human interaction.

10 rules for promoting your website
Stick to these rules and you'll increase your visitor numbers dramatically.

The purchase funnel
The purchase funnel is a method of describing and tracking the customer journey...

10 essential marketing tips
Ten 'quick wins' which can quickly make your business more effective at selling.

Experiential marketing
A bullet point introduction to experiential marketing and how it can work for you.

How to build a strong brand
A brand exists in the mind of the consumer, but how can you influence these thoughts?

Advertising gallery - TV & Cinema
A selection of the best and worst TV & Cinema ads ever...

Developing a promotional strategy
A guide to segmentation, targeting and positioning for promotion.

Push / pull promotional strategies
A brief introduction to the two generic strategies for promotion.

The psychology of a purchase
Human psychology is a fascinating science, see how predictable our behaviour is...

The role of the marketing manager
For the small business, there are several different approaches to marketing...

Cutting through promotional clutter
Consumers can't go anywhere without being bombarded with messages...

How to design a good advert
An overview of the process involved with creating an effective advert to promote your brand.

Innovative advertising gallery
A selection of some of the most innovative approaches to promotion and advertising.

Marketing with promotional items
Learn how to market your business with branded products.

Digital marketing hub
A dedicated blog for digital research, trends and marketing comment

Marketing resources

Promotional USB drives
Discover a selection of promotional USB drives for your business

Incentive Schemes
Effective and comprehensive Incentive Schemes and Motivation Programmes to get the most out of employees, customers, clients and distributors.

Exhibition Stands
Custom built exhibition stands and a selection of portable display stands for your exhibition requirements

POD exhibition systems
Visit us to discover retail & shop displays, retail display stands and shop window displays.

interests

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