Innovative advertising gallery
Below are some innovative approaches to advertising, which may help you with ideas to promote your own business. Today almost all mass-market advertising media are completely saturated and advertisers are being forced to try more innovative approaches to get attention.
Don't drink and drive
A clever bottle top idea showing how your car will look if you drink and drive
Axe emergency exit sign
A guerilla marketing campaign by Axe / Lynx using emergency exit signs
Yellow pages - magnets
An innovative use of roadside billboards to advertise Yellow pages
Hoover plane window ad
An innovative advert demonstrating the sucking power of Hoover
McDonalds sundial billboard
A new approach to billboard advertising from the fast food chain
Lego Muhammad Ali advert
Some interesting ads from Lego mirroring famous events from their 50th year history
Papa John's Pizza door advert
Papa Johns invented a new media to promote their home delivery service
Drink driving toilet advert
A poster campaign which really drives home the message
Ballet school hotel entrance
Another new media invented here
Yoga centre straw
Great new use for a familiar object
Leica zoom billboards
Highly customised billboards from Leica
FedEx / ups truck advert
Bitter rivals FedEx and ups are renowned for their competitive advertising - this great truck design by Fedex is one of our favorites
Divorce lawyer
Another new medium invented by a divorce lawyer looking to generate some attention
World no tobacco day
An attention grabbing and emotive advert
Corona bikini
Ads targeting men don't come much more attention grabbing than this
Denver water bench - use only what you need
A clever way of raising awareness about sensible water usage
Economist bulb poster
A motion sensor detects when pedestrians pass by and the bulb illuminated. Great idea.
Benjamin Moore Paints
A transparent display backing up Benjamin Moore's claim that they will match any paint colour
Noodle advert
A superb idea promoting a noodle company using the side of boats - another previously untapped medium
Slim fast
Diet drinks never tasted so good
Sky HD
Sky have made good use of two nearby billboards. The ball was supported on a pole.
McDonalds free coffee campaign
A great use of lamp posts to promote another McDonalds incentive
