TV and video advertising gallery

Struggling for inspiration? Here is a selection of the best and worst video campaigns from around the world to start the ideas flowing...

 

Note: The videos may take a few seconds to load but be patient, they're worth it!

 

Honda Accord TV ad

One of the greatest car ads ever for the Honda Accord, with an equally compelling behind the scenes story which generated additional PR and viral appeal. No computer graphics were used, it was taken in a single shot, and the parts used in the ad came from two Honda Accords. Brilliant.

 

Cadbury's Gorilla TV and Cinema ad

Great song, must have looked like an odd idea on paper, but very well executed

 

Ford Ka viral

An excellent viral campaign which was allegedly not endorsed by Ford.

 

Head on

Is this real? What does it do? Just some questions which remain unanswered. However it does seem to have generated a fair amount of attention, so perhaps not all bad!

 

BMW M5

Clear point, well made.

 

Guinness surfers

Many awards won, very emotive.

 

EA Sports FIFA Street 3 Viral

An incredibly successful viral video promoting a new video game, with well over seven million views.

 

Sony Bravia

Sony made a series of award winning ads to support the slogan 'Colour like no other'. This ad uses no computer generated sequences - the buildings used were scheduled for demolition.